My journey in second life

Just wanted to send out a congratulation's to all the fashion designers that won awards and the ones that where only nominated. Lots of beautiful designs.

Just in case you want to see the full list of people who won awards you can go to SL Fashion notes blog and see the full article with the winners.

This is an interesting article that comes from cnet. The article talks about Second Life and fashion designers teaming up. I think its an interesting idea but I think Linden labs would need to getter better stability in their systems first. Here is the full article(also it can be found here):

BOSTON--Is a fashion and tech industry partnership the equivalent of mixing plaids with stripes, or is this a case of black and white being the perfect match?

After all, there are not many tech events where you need an Italian translator on hand.Members from both groups eagerly met Tuesday to discuss their mating potential at a place they could both feel comfortable--the Institute of Contemporary Art (ICA) in Boston. The event was hosted by Moda e Technologia, an Italian nonprofit organization that promotes fashion and tech exchange. Big names present included Linden Labs, the Massachusetts Institute of Technology, Dolce & Gabbana, MaxMara, and Italian filmmaker Giacomo Faenza who showed his online short Gadget Men.

A fashion-technology partnership is an obvious benefit for both industries. Venues like Second Life or My Virtual Model could serve as a place for the fashion industry to promote brands and virtually develop the worlds they attempt to create through their clothing lines. Fashion jumping into the world of Web 2.0, virtual worlds, and tech-related products could in turn draw in mainstreamer shoppers who might not have otherwise bothered before with that kind of tech before.But the event itself revealed fundamental differences, with one crowd easily slipping into presentations with their laptops and the others needing a little tech support when their turn came.

Dolce & Gabbana is known for having already jumped headfirst into technology with digital media promotions, cell phones, ring tones, and wallpaper. They are one of the fashion companies that do seem to get that they can use the Internet and its new tools to both enhance brand image and create new streams of revenue. But even their own digital marketing guy said it could be hard to convince companies to understand the importance of creating things like a virtual presence and products for avatars. Dennis Valle, director of media interaction at Dolce & Gabbana, said that the move to digital is a big jump that will require teaching a whole industry a new vocabulary and explanation of context.

People in the fashion industry normally do their advertising through their fabric and their market research by talking to people out in the world when they travel, he said.

"Advergame, edutainment, advertorial, and docudrama are new terms that will become part of companies' everyday use...Sensorial marketing, a way to understand consumers' actions, thoughts, and intentions, could translate into a new way to meet their needs," Valle said.

After giving a forthright and informative presentation on My Virtual Model, an avatar creation site that incorporates brand name clothes, Louise Guay, the company's president and founder, was met with a question that showed not everyone in her audience had started with her from the same place.
So how much do people pay to use this avatar person, asked one audience member? She raised her eyebrows in delightful surprise once Guay explained that it was not the user who paid, but the company promoting the brand.

John Lester, director of business development and academic programs at Linden Labs, explained Second Life's business model by comparing its in-world users to people browsing the Internet for free and its islands or presences as hosted Web sites.

Lester, on the other hand, was not as savvy when it came to fashion. He proudly explained the user-friendly way in which people can incorporate clothing and body parts into their Second Life avatars with a runway worthy slide show and real-time presentation of fashion forward avatars in Second Life. But when he pointed out that friends can even duplicate outfits so they can wear the same thing, he was met with a few snickers and giggles from the audience.

He did, however, manage to hit the important points.

"Whatever you do in Second Life you retain all of the intellectual property rights...Our community is more gender-balanced...our user base has a median age of 35, and it's very international with 70 percent of users outside the U.S.," he said.

What's more, Second Life already has a thriving fashion scene including lighting effects, night clubs, dancing, and even its own Vogue equivalent. He showed Second Style, a virtual magazine whose publisher makes money by selling ad space to retailers of not just avatar clothes, but body parts like noses, lips, and hair. During one phenomenon, SecondLife avatars even carried around chickens as an accessory.

Now that's something you don't see on the runway.

I am so excited a SL blogger party is coming up and almost ready for it. I bought new hair and a pair of glasses that will really fit the whole 40's theme.

I did read they are going for a WWII style aviation theme so it helps in the outfit selection. I am trying to find something cute that is a dress that is airforce style. Kinda like the one worn by baby spice on the dancing with the stars performance but more airforce colors.

Anyone know where I could find something like that?


~Roxy~

Last night I went to artilleri'sstore again and actually did buying not just looking. I bought few outfits, new hair, new skin, belt, and some new glasses. It was very nice and I love her stuff, oh I could spent soo much in there. Thankfully something came up in RL or I would not have any lindens left.

I really like the skin and hair I got. I had purchased a skin earlier but I was not totally happy but I really like this new one. I am going to work on some pictures this weekend. Any suggestions on places and best way to take them? Also does anyone know how to do the modeling poses in SL?

~Roxie~

Its shopping time! Artilleri is have a 50% off sale to celebrate their 2 year anniversary. I went to check out her store last night and I have to say wow her stuff looks amazing. I am so excited she has some stuff that I am really liking. After I get done shopping I will post some of my new outfits. I am going to look so sexy for the SL blogger party. So make sure you come.

Oh and a special thanks to Kitty Otoole for letting me know about the sale and the store. What a awesome place to shop, thanks. Also make sure to check out Kitty Otoole's site Kittywitchin. She has a awesome blog that I love to read.

~Roxie~